Brevo

B2B - SAAS - CRM - MARKETING & CREATIVES

Brevo's email editor for easily designing newsletters and campaigns: an AI assistant for generating text, subject lines, and content blocks directly within the interface. Preview with a responsive mode for verification before sending.

+9.2% WAU · 70.6k weekly actives users

Missions

How can we improve efficiency and user satisfaction (end-users, sales reps) on marketing and sales tools — conversion, speed of use, NPS and retention?

  • – Research: audit, Fullstory session analysis, Harvestr feedback, user interviews, competitive benchmarking (Canva, Klaviyo, Figma, Gong)
  • – Design & iteration with the team (PM, developers): AI for content creation, toolbar, dropzone, sidenav, shortcuts, undo/redo
  • – Maintaining and evolving the editor design system, aligned with the Brevo DS

Numbers

Impact of editor usage improvement February 2024 +5.1% (64.7k WAUs) AI feature rollout to 10% of users March 1 2024 +9.2% WoW (70.6k WAUs) AI feature rollout to 100% of users March 25 2024 +9.2% WoW (70.6k WAUs) 3,500 WAU used AI → 1,555 WAU accepted AI suggestions

app.brevo.com
Brevo — AI assistant
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Brevo — image settings
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Brevo — image library
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Brevo — editor
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Brevo — overview